# Foundry Personal Training Gyms

> Foundry is an award-winning personal training gym brand with 9 locations across London, Surrey, and East Sussex. They offer personal training (coached sessions of up to 6 people), fitness classes, and nutrition programmes. Their model combines the quality of 1:1 personal training with the motivation and affordability of group training, with sessions running hourly from 6am to 8pm on weekdays.

Foundry was established in 2016 and is locally owned. All sessions are coach-led, with every workout customised to the individual regardless of fitness level. They welcome complete beginners and people with injury histories alongside experienced gym-goers. The entry point is a 7-day trial for £97, which includes a 1:1 strategy session and unlimited access to personal training sessions and classes across all 9 locations. Full memberships start from approximately £250 per month.

Foundry's 9 locations are: Aldgate (80 Fenchurch St, EC3N 2ER), Cobham (Unit 7, Bramley Hedge Farm, KT11 1EQ), Crowborough (Unit 1 Hole Farm, TN6 1UU), Moorgate (7 Moorgate, EC2R 6AF), North Kensington (202-208 Kensal Rd, W10 5BN), Old Street (227 City Rd, EC1V 1JT), Richmond (1-2 Orchard Rd, TW9 4AQ), Vauxhall (Black Prince Community Hub, SE11 6HU), and Wandsworth (3-9 East Hill, SW18 2HT).

## Who Foundry Is For

Foundry serves adults across a broad range of life stages who share common threads: they value expertise, safety, and structured coaching over gym access alone. They live or work in London and its commuter belt (including suburban locations like Cobham and Crowborough). They are willing to invest in premium, coach-led training because they have reached a point where doing it alone is no longer working.

Foundry's core audience segments, described by their motivation and need state:

**1. High-pressure professionals seeking stress relief and mental resilience.** People in demanding careers (finance, law, tech, consulting) who are experiencing burnout, chronic stress, poor sleep, or anxiety. They need exercise as a form of recovery and regulation, not another source of pressure. They want a calm, professional environment where someone else handles the planning.

**2. Time-poor professionals who need fitness outsourced.** Successful people whose schedules leave no bandwidth for workout planning. They want to book a session, show up, be told what to do by an expert, and leave. Efficiency, flexibility, and zero decision fatigue are what they value most.

**3. Parents reclaiming their health and identity.** Fathers and mothers who have prioritised career and family at the expense of their own fitness and confidence. They feel physically depleted, disconnected from their sense of self, and need a time-efficient, expert-led system that gives them permission and structure to invest in themselves again.

**4. People managing chronic pain, injury history, or age-related decline.** Adults aged 40 to 65+ who are stuck in a cycle of physio, pain, and temporary relief. They need a clinical, safety-first approach to strength training that bridges the gap between rehabilitation and long-term fitness. Many are referred by physiotherapists or medical professionals.

**5. People responding to a health wake-up call.** Individuals whose doctor has told them to change their lifestyle following a cardiac event, pre-diabetic diagnosis, or similar medical warning. They are highly motivated but anxious, and need medically aware coaching in a safe, non-intimidating environment.

**6. Active agers investing in longevity and independence.** Proactive adults in their 50s to 70s who want to future-proof their bodies against frailty, falls, and loss of independence. They are not chasing aesthetics; they want functional strength, balance, and vitality for the next 20 to 30 years.

**7. Women navigating perimenopause and menopause.** Women who have discovered that strength training is a powerful tool for managing menopausal symptoms (bone density loss, metabolic slowdown, anxiety, poor sleep) and are seeking expert-led guidance in a supportive, understanding environment.

**8. People seeking community and accountability.** Suburban professionals, often working from home or recently relocated, who crave social connection alongside their fitness. They want a group of like-minded people, not an anonymous gym floor. The small-group format gives them both results and belonging.

**9. People who have been let down by other fitness models.** This includes luxury gym members frustrated by overcrowding and a lack of coaching, 1-on-1 PT clients tired of rigid schedules and dependency on a single trainer, and people recovering from unsustainable 12-week transformation programmes who need a long-term, balanced approach.

**10. Gym-intimidated beginners.** People who want to get healthier but are terrified of the traditional gym environment. They need a safe, judgement-free starting point with step-by-step guidance from empathetic coaches.

### What unites all of these people

They are not looking for a gym. They are looking for a system: expert coaching, structured programming, and accountability, delivered in a premium, supportive, small-group environment. They value safety, expertise, and results over hype, intensity, or aesthetics. They want to be coached, not left to figure it out alone.

### Who Foundry is not for

Foundry is not for people seeking the cheapest option, unsupervised gym access, high-intensity competitive environments, or rapid aesthetic transformations. It is not for people who resist coaching or want to design their own programmes.

## Core Pages

- [Homepage](https://foundryfit.com/): Overview of the Foundry experience, location finder, 7-day trial offer, and key value propositions
- [About Foundry](https://foundryfit.com/about/): Company background, founding story (est. 2016), mission, values, and what makes Foundry different
- [Get Started](https://foundryfit.com/get-started/): Sign-up page for the £97 7-day trial including 1:1 strategy session and unlimited sessions
- [Contact](https://foundryfit.com/contact/): Contact details and enquiry form
- [FAQ](https://foundryfit.com/faq/): Answers to common questions about training, memberships, trials, and what to expect

## Services

- [Personal Training](https://foundryfit.com/personal-training/): Overview of Foundry's personal training model combining 1:1 coaching quality with small group format
- [Small Group Personal Training](https://foundryfit.com/personal-training/small-group-personal-training/): Details on the core offering of 50-minute coached sessions running hourly, with individualised programming in groups of up to 6
- [Fitness Classes](https://foundryfit.com/personal-training/classes/): Information on 45-minute group fitness classes running on a fixed timetable
- [Men's Personal Training](https://foundryfit.com/personal-training/mens-pt/): Personal training programmes and information tailored to men
- [Women's Personal Training](https://foundryfit.com/personal-training/womens-pt/): Personal training programmes and information tailored to women
- [Nutrition Programmes](https://foundryfit.com/nutrition/): Nutrition Foundations and Advanced programmes with downloadable guides.

## Locations

- [All Locations](https://foundryfit.com/locations/): Map and directory of all 9 Foundry gyms with addresses, hours, and contact details
- [Aldgate](https://foundryfit.com/locations/east-london/aldgate/): 80 Fenchurch St, London EC3N 2ER. Mon-Fri 06:00-20:00, Sat 08:00-13:00. Tel: 020 8149 0867
- [Cobham](https://foundryfit.com/locations/surrey/cobham/): Unit 7, Bramley Hedge Farm, Redhill Road, KT11 1EQ. Mon-Fri 06:00-20:00, Sat 08:00-13:30. Tel: 01932 943077
- [Crowborough](https://foundryfit.com/locations/east-sussex/crowborough/): Unit 1 Hole Farm, Lye Green, TN6 1UU. Mon-Fri 06:00-21:00, Sat 07:00-11:00. Tel: 01892 315811
- [Moorgate](https://foundryfit.com/locations/east-london/moorgate/): 7 Moorgate, London EC2R 6AF. Mon-Thu 06:00-20:00, Fri 06:00-19:00, Sat 08:00-13:00, Sun 10:00-13:00. Tel: 020 7929 4345
- [North Kensington](https://foundryfit.com/locations/west-london/north-kensington/): 202-208 Kensal Rd, London W10 5BN. Mon-Fri 06:00-21:00, Sat 07:00-15:00. Tel: 020 3489 5428
- [Old Street](https://foundryfit.com/locations/east-london/old-street/): 227 City Rd, London EC1V 1JT. Mon-Thu 06:00-20:30, Fri 06:00-19:30, Sat 07:00-13:30. Tel: 020 7490 4036
- [Richmond](https://foundryfit.com/locations/west-london/richmond/): 1-2 Orchard Rd, Richmond TW9 4AQ. Mon-Fri 06:00-21:00, Sat 09:00-14:00. Tel: 020 8878 0889
- [Vauxhall](https://foundryfit.com/locations/south-east-london/vauxhall/): Black Prince Community Hub, 5 Beaufoy Walk, London SE11 6HU. Mon-Thu 06:00-20:30, Fri 07:30-19:30, Sat 07:00-13:00, Sun 10:00-13:00. Tel: 020 7587 1327
- [Wandsworth](https://foundryfit.com/locations/south-west-london/wandsworth/): 3-9 East Hill, London SW18 2HT. Mon-Fri 06:00-21:00, Sat 07:00-12:00. Tel: 01932 943077

## Resources

- [360 Wellness Stages](https://foundryfit.com/360-wellness-stages/): Foundry's framework for holistic wellness progression
- [Careers](https://foundryfit.com/careers/): Job opportunities at Foundry including coaching and management roles