February 9, 2026

Found My Fit Series: Strength Is The Foundation

How one founder saw what was broken in the fitness industry and built the solution.

THE PROBLEM: Why Quality Coaching Became Inaccessible

Ten years ago, Jean-Claude saw something happening in the fitness industry that didn’t sit right.

Quality coaching had become inaccessible. Personal training was priced out of reach for most people, reserved for those who could afford £100+ per session.

But the bigger issue? Fitness had shifted. It had become more about aesthetics than ability, obsessed with how things looked, not what people were actually achieving or how they felt.

The fundamentals were being lost. And people were being left behind.

THE SOLUTION: Small Group Personal Training

So Foundry was born.

A place where coaching comes first.
Every session is led by an expert coach. No self-serve gym floor. No hoping someone’s around to help. Just real, hands-on guidance in every workout.

A place where people feel supported, not judged.
No mirrors. No phones. An environment designed to help you train seriously without the noise.

A place where small-group training makes expert coaching accessible.
By training in small groups instead of 1-1, Foundry made quality coaching affordable without compromising on attention or results.

A place that builds strength for life.
Not for Instagram. Not for a 12-week transformation. For longevity, capability, and feeling strong in your own life.

10 YEARS LATER

A decade on, those fundamentals remain.

Coached sessions. Small groups. Clear standards. Supportive environment. Strength built for the long term.

WATCH THE FULL STORY

Jean-Claude sat down to share the story behind Foundry – what he saw, why he built it, and what’s kept it going for 10 years.

Watch the full episode here:

READY TO EXPERIENCE FOUNDRY YOURSELF?

If you’re tired of gyms that prioritise appearance over ability, hype over coaching, and quick fixes over long-term results we’d love to have you.

Start your 7-day trial here